As part of Google’s launch campaign for the Pixel 4a phone, their budget-friendly version of the Pixel 4, we created a set of 3 spots that each highlight a unique feature of the device.
The product is the star here. We went with a simple, colorful approach that keeps the focus on the device.
Executive Creative Director: Orion Tait
Group Creative Director: Daniel Oeffinger
Creative Director: Yker Moreno
Senior Producer: Billy Mack
Art Director: Guillermo Zapiola
Design: Guillermo Zapiola
2D Animation: Alex Perry, Gilles Desmadrille, Willie Russel,
Hayato Yamane, Rachael Park, Johan Eriksson
CG: Taylor James, Chris Ribar, Joy Tien