Illumina is the leader of genomic sequencing, pioneering technology to help solve humanity’s most complex problems.

For their first ever brand film we set out to capture the soul of the company and pursued deeper truths through fluid animated visuals that lead the audience on a journey from dream to reality.


Client: Illumina
Directed By: Buck
Executive Creative Director: Orion Tait
Executive Producer: Kitty Dillard
Creative Direction: Dan Marsh
Associate Creative Direction: Liron Eldar-Ashkenazi
Producer: Mackenzie Alexander
Storyboards: Tucker Klein
Art Direction: Kevin Heo
2D Animation Lead: Gilles Desmadrille
3D Animation Lead: Taylor James
Design: Freya Yeh, Gunnar Pettersson, Hannah Sun, Kevin Heo, Twisha Patni, Yukyung Lee, Zack Williams
2D Animation: Fabien Rousseau, Hannah Sun, Jordan Scott, Po-Chen Chia
3D Animation: Auron Luxe, Emiko Inskeep, Hannah Sun, Hernan Lindenbaum, Rifat Muharram
Editor: Billy Kostka
Assistant Editor: Oliver Lin
Audio: KOM