To spread the word about the launch of McDonald’s new MyMcDonald’s Loyalty Rewards program, Wieden+Kennedy partnered with Buck to design and bring to life some of their well known menu items in a fun and exciting way.
We created 29 unique looping menu item illustrations and animations, customizable frames and pedestals, plus a custom dimensionalized variant to McDonald's house font, Speedee.
![](https://freight.cargo.site/t/original/i/9eec28a6501b78acc592a6b782fd7865386ca4e5243788457de11003250a8574/DI8YLl-3s0sE7mYmfgLlizsU-MckwgDLK24ubSCXVwqiluMpen1Trk9h9hbjOvAYz-fCxwkQOdRVtXB9etNZ5gkvXHqB1lrfz-cNU0VEeT4ZWZSvdZuUau9Ig7TOXBiCR-6O8zAkTrT2otKft1s1ps0DHngapyMWCQ9IZ5xhv84dtzvz1LAPJOx-C042t1o.gif)
![](https://freight.cargo.site/t/original/i/54e00b0dff806299be8659267323c847cf076512c0666732e92393a674cfa3cc/AEVFShZqG5G5v1gjWHQuqXeDC58gSg0I3tDxT5sOGsbZBhY1BSmvq6YwwZD5xOQstNWSh-lbo3sLgT64U5tvDHt3Wi5VxQaxNlh4gRiRmjzBA6W92egbmleFyvGJaGVWxZ0vxbIbQPFsLK0uCm0R8xRo4Q.gif)
![](https://freight.cargo.site/t/original/i/df0f8f20a97cd75e9d02d0926bd3eb7943d636a46390a021ae8a6b168b7d5051/image-asset.gif)
![](https://freight.cargo.site/t/original/i/695d684fc75f3c95b23ee555767a5749e521a45ee9263cc59baeb1bc9dee8ed6/Je0rQ-rrzDULrncDt7R7QOnLx_x3rgPRU93cCsgiqcJ4Qep2ST8YSivsOYOswVydPMk4TY5RAySsVXOq5BUgn1BuAbPiR_JI1KlEaAHnyHLVKI8VavUJTE0Hdc_pjy7H-HUtgKFFrmwp2kWYxMKMWS8Tv3qN12FyfvHk8zzDKrHhQcf1UZgP_dpWxv7PHzg.gif)
![](https://freight.cargo.site/t/original/i/c523053ee55458232382bc1326a6a3aff3f05320cde7aa0370b2d5cc5734947d/image3.gif)
![](https://freight.cargo.site/t/original/i/bab0c785252e56d9778a4a76cc153bf9c649fd2a0d4b08e30034ead903ca8646/ezgif-5-bcaec6367b.gif)
![](https://freight.cargo.site/t/original/i/294e355e8c9b94134d24aa85dfcd0891c41806c404ba2f1c270ec681d5dd3166/image1.gif)
Credits
Client: McDonald’s
Directed By: Buck
Executive Creative Director: Orion Tait
Group Creative Director: Daniel Oeffinger
Executive Producer: Joe Nash
Creative Direction: Sean McClintock
Producer: Andre Araujo, Tracey McDonough
Storyboard: Ege Soyuer
Design: Ayla Mortada, Heewon Kim, Jaedoo Lee, Justin Cassano, Kuu Chen,
Loris Alessandria, Max Vogel, Milena Bucholz
Animation: Dan Cantelm, Diego Abad, Gilles Desmadrille, Johan Eriksson, Jordan Scott,
Kyle Snider, Paola Chen Li, Po-Chen Chia, Sean Merk, Vero Gómez
Editorial Support: Paal Rui, Robert Bailey