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<channel>
	<title>Gilles Desmadrille</title>
	<link>https://gillesdesmadrille.com</link>
	<description>Gilles Desmadrille</description>
	<pubDate>Sun, 02 Apr 2023 21:15:53 +0000</pubDate>
	<generator>https://gillesdesmadrille.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Qualcomm — Animating 5G</title>
				
		<link>https://gillesdesmadrille.com/Qualcomm-Animating-5G</link>

		<pubDate>Mon, 27 Apr 2020 01:17:02 +0000</pubDate>

		<dc:creator>Gilles Desmadrille</dc:creator>

		<guid isPermaLink="true">https://gillesdesmadrille.com/Qualcomm-Animating-5G</guid>

		<description>
	

In 2018 Qualcomm partnered with Buck to create series of animated interviews with two of Qualcomm's leading engineers to dig deep into the nitty gritty of 5G and what it will mean for all of us.

I was envolved in this project from start to finish including storyboarding, design and animation on several shots across the different episodes.



	







&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c802b5b60c5d02ec3c1d26affd3aa790a4f1dea1db50b5a63418e60ecfea0961/ezgif-3-879d2240ee.gif" data-mid="173928633" border="0"  src="https://freight.cargo.site/w/800/i/c802b5b60c5d02ec3c1d26affd3aa790a4f1dea1db50b5a63418e60ecfea0961/ezgif-3-879d2240ee.gif" /&#62;
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Credits

Client: QualcommDirected By: BuckExecutive Creative Director: Orion TaitExecutive Producer: Anne SkopasCreative Direction: Thomas SchmidAssociate Creative Direction: Andreas Bjoern HansenProducer: Lauren Teng, Alexi YeldezianProduction Coordinator: Jenny MorrisStoryboards: Thomas Schmid, Tucker Klein, Gilles Desmadrille, Rasmus Bak, Sofia Pashei, Stephen KelleherDesign: Thomas Schmid, Pierre-Nicolas Riou, Gilles Desmadrille, Sofia Pashei, Amelia Chen, Andreas Bjoern Hansen, Rasmus Bak, Justin Fines, Simone Noronha, Amelia Chen, Daniel CreelAnimatic: Tucker KleinAE Animation: Andreas Bjoern Hansen, Rasmus Bak, Jordan Scott, Alex Perry, Gilles Desmadrille, Nicolo Bianchino, Kavan Magsoodi, Chad Colby, Deekay Kwon, Vero Gomez, Wooyoung KimCel Animation: Tucker Klein,&#38;nbsp;Sofia Pashei,&#38;nbsp;Daniel CreelAudio: Antfood

</description>
		
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	<item>
		<title>McDonalds – Rewards</title>
				
		<link>https://gillesdesmadrille.com/McDonalds-Rewards</link>

		<pubDate>Thu, 30 Mar 2023 02:43:31 +0000</pubDate>

		<dc:creator>Gilles Desmadrille</dc:creator>

		<guid isPermaLink="true">https://gillesdesmadrille.com/McDonalds-Rewards</guid>

		<description>
	

To spread the word about the launch of McDonald’s new MyMcDonald’s Loyalty Rewards program, Wieden+Kennedy partnered with Buck to design and bring to life some of their well known menu items in a fun and exciting way.&#38;nbsp;We created 29 unique looping menu item illustrations and animations, customizable frames and pedestals, plus a custom dimensionalized variant to McDonald's house font, Speedee.



	









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Credits
Client: McDonald’sDirected By: BuckExecutive Creative Director: Orion TaitGroup Creative Director: Daniel OeffingerExecutive Producer: Joe NashCreative Direction: Sean McClintockProducer: Andre Araujo, Tracey McDonoughStoryboard: Ege SoyuerDesign: Ayla Mortada, Heewon Kim, Jaedoo Lee, Justin Cassano, Kuu Chen,
 Loris Alessandria,
 Max Vogel, Milena BucholzAnimation: Dan Cantelm, Diego Abad, Gilles Desmadrille, Johan Eriksson, Jordan Scott, 
Kyle Snider, Paola Chen Li, Po-Chen Chia, Sean Merk, Vero GómezEditorial Support: Paal Rui, Robert Bailey
</description>
		
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	<item>
		<title>Nike – Unexpected Run</title>
				
		<link>https://gillesdesmadrille.com/Nike-Unexpected-Run</link>

		<pubDate>Thu, 30 Mar 2023 03:00:47 +0000</pubDate>

		<dc:creator>Gilles Desmadrille</dc:creator>

		<guid isPermaLink="true">https://gillesdesmadrille.com/Nike-Unexpected-Run</guid>

		<description>
	

In this campaign for Nike NYC, we mixed live-action and animation to tell the story of OMRC (Old Man Run Club) and inspire runners throughout the city.Old Man Run Club was founded by three friends from NYC who joked about being and feeling old while running. In spite of their name, they are open to all genders, ages, and paces as a platform for getting runners more acquainted with longer distances.



	






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&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/02e1e863cf2e6714c2bb33e9d9a22cba39d17ae4ec3433ab78dc790154f88d1a/ezgif-3-5035ae5f2e.gif" data-mid="173930518" border="0"  src="https://freight.cargo.site/w/800/i/02e1e863cf2e6714c2bb33e9d9a22cba39d17ae4ec3433ab78dc790154f88d1a/ezgif-3-5035ae5f2e.gif" /&#62;
&#60;img width="3360" height="2076" width_o="3360" height_o="2076" data-src="https://freight.cargo.site/t/original/i/4767220699b5e3c9b6b8207586ddb5828abef5944eec5d1d27436caea3fa39cc/Screenshot-2023-04-01-at-5.14.30-PM.png" data-mid="173929720" border="0"  src="https://freight.cargo.site/w/1000/i/4767220699b5e3c9b6b8207586ddb5828abef5944eec5d1d27436caea3fa39cc/Screenshot-2023-04-01-at-5.14.30-PM.png" /&#62;

Credits

Group Creative Director: Thomas Schmid

Executive Producer: Billy Mack

Associate Creative Director: Ege Soyuer

Producer: Tracey McDonough

Production Coordinator: Victoria Sigel

Lead Artists: Ege Soyuer,&#38;nbsp;Simone Noronha

Animation Lead: Gilles Desmadrille
Writer: Amanda Bluegrass

Design: Ege Soyuer, Lumi Chang, Simone Noronha, Tucker Klein, Yeojin Shin, Yukyung Lee

2D Animation: Dan Cantelm, David Stumpf, Gilles Desmadrille, Johan Eriksson, Olivia Blanc, Sean Merk 

Cel Animation: Olivia Blanc, Lumi Chang, Tucker Klein
Head of Editorial: Cudjo Collins

Editor: Cameron Kelly, Dave Conte, Peter Brandi, Talia Mazzarella

Head of Finishing: Jose Fuentes

Colorist: Dylan Hageman

</description>
		
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	<item>
		<title>Figma – FigJam</title>
				
		<link>https://gillesdesmadrille.com/Figma-FigJam</link>

		<pubDate>Thu, 30 Mar 2023 04:03:02 +0000</pubDate>

		<dc:creator>Gilles Desmadrille</dc:creator>

		<guid isPermaLink="true">https://gillesdesmadrille.com/Figma-FigJam</guid>

		<description>
	As part of the launch of FigJam, Figma approached Buck to create a set of short and snappy animations highlighting some of FigJam’s features. 
I was part of animating the ‘Ease of use’ spot in collaboration with&#38;nbsp;Hannah Sun.

	







Credits
Group Creative Director: Ben Langsfeld
Creative Director: Jon Gorman
Associate Creative Director: Joyce N HoExecutive Producer: Joe Nash

Producer: Alex Decaneas, Russel Greene
Animation Lead: David Hobizal
Design: Melissa Miyamoto Mills, Hannah Sun, Johan Eriksson, VeroGomez
2D Animation: David Hobizal, Hannah Sun, Melissa Miyamoto Mills,
 Johan Eriksson, Vero Gomez, Gilles Desmadrille, Mark Butchko

</description>
		
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	<item>
		<title>Illumina – The Genome Era</title>
				
		<link>https://gillesdesmadrille.com/Illumina-The-Genome-Era</link>

		<pubDate>Thu, 30 Mar 2023 02:47:06 +0000</pubDate>

		<dc:creator>Gilles Desmadrille</dc:creator>

		<guid isPermaLink="true">https://gillesdesmadrille.com/Illumina-The-Genome-Era</guid>

		<description>
	


Illumina is the leader of genomic sequencing, pioneering technology to help solve humanity’s most complex problems.
For their first ever brand film we set out to capture the soul of the company and pursued deeper truths through fluid animated visuals that lead the audience on a journey from dream to reality.

	








 
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f29686819797c2df3123c0926800cf5035bfbca386b6addd69601b989b2f6782/SH060_DistortionTest_v01.gif" data-mid="173928993" border="0"  src="https://freight.cargo.site/w/800/i/f29686819797c2df3123c0926800cf5035bfbca386b6addd69601b989b2f6782/SH060_DistortionTest_v01.gif" /&#62;
&#60;img width="1920" height="1173" width_o="1920" height_o="1173" data-src="https://freight.cargo.site/t/original/i/1e7868b063d1904516377718a8fc176245a5c1ad01e469b41043adeeba3e973d/08---image-9.png" data-mid="173615083" border="0"  src="https://freight.cargo.site/w/1000/i/1e7868b063d1904516377718a8fc176245a5c1ad01e469b41043adeeba3e973d/08---image-9.png" /&#62;






Credits
Client: IlluminaDirected By: BuckExecutive Creative Director: Orion TaitExecutive Producer: Kitty DillardCreative Direction: Dan MarshAssociate Creative Direction: Liron Eldar-AshkenaziProducer: Mackenzie AlexanderStoryboards: Tucker KleinArt Direction: Kevin Heo2D Animation Lead: Gilles Desmadrille3D Animation Lead: Taylor JamesDesign: Freya Yeh, Gunnar Pettersson, Hannah Sun, Kevin Heo, Twisha Patni, Yukyung Lee, Zack Williams2D Animation: Fabien Rousseau, Hannah Sun, Jordan Scott, Po-Chen Chia3D Animation: Auron Luxe, Emiko Inskeep, Hannah Sun, Hernan Lindenbaum, Rifat MuharramEditor: Billy KostkaAssistant Editor: Oliver LinAudio: KOM
</description>
		
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	<item>
		<title>Oscar - Medicare Advantage</title>
				
		<link>https://gillesdesmadrille.com/Oscar-Medicare-Advantage</link>

		<pubDate>Sun, 02 Apr 2023 00:29:42 +0000</pubDate>

		<dc:creator>Gilles Desmadrille</dc:creator>

		<guid isPermaLink="true">https://gillesdesmadrille.com/Oscar-Medicare-Advantage</guid>

		<description>
	


This vibrant character driven animation tells the story of Maria as part of a campaign for Oscar’s Medicair Advantage plan.I was responsible for compositing several of the shots on top of animating the final parade shot which required a combination of 2D After Effects animation, 3D animation and cel animation.&#38;nbsp;

	








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Credits
Client: Oscar HealthDirected By: BuckExecutive Producer: Joe NashCreative Direction: Daniel OeffingerProducer: Jess PierikStoryboards: Tucker KleinArt Direction: Yeojin Shin
Animation Lead: Tucker KleinDesign: Kuu Chen, Pierre Nicolas Riou,&#38;nbsp;Yeojin Shin, Diego Abad, Matteo Berton2D Animation: Gilles Desmadrille, Diego Abad&#38;nbsp;Cel Animation: Tucker Klein, Yeojin Shin, Kuu Chen
</description>
		
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	<item>
		<title>Mailchimp – Give Where You Live</title>
				
		<link>https://gillesdesmadrille.com/Mailchimp-Give-Where-You-Live</link>

		<pubDate>Sat, 01 Apr 2023 23:51:07 +0000</pubDate>

		<dc:creator>Gilles Desmadrille</dc:creator>

		<guid isPermaLink="true">https://gillesdesmadrille.com/Mailchimp-Give-Where-You-Live</guid>

		<description>
	

This was a partnership between Buck, Mailchimp and Kin as part of their ‘Give Where You Live’ campaign, an innitiative to put local nonprofits in the spotlight. They’re often the ones that do the most good in a neighborhood, and helping them has huge effects on the communities they belong to.



	








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&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/90edf81bc31726ebcff96a970e8bf13cee504c911fa916650d048b3da6a1272a/image1.gif" data-mid="174020059" border="0"  src="https://freight.cargo.site/w/800/i/90edf81bc31726ebcff96a970e8bf13cee504c911fa916650d048b3da6a1272a/image1.gif" /&#62;



	&#60;img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/61e6bcaf95eb2490b6429ae94ddfbad156974aa2a5b0887c8cd1c13bd29c4a2a/ezgif-4-ac728020c2.gif" data-mid="174018961" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/61e6bcaf95eb2490b6429ae94ddfbad156974aa2a5b0887c8cd1c13bd29c4a2a/ezgif-4-ac728020c2.gif" /&#62;
	

	Credits

Executive Producer: Joe Nash
Creative Director: Jon Gorman
Producer: Gwynne Evans Reid
Production Coordinator: Hayley Newett
Art Director: Justin Cassano
Animation Director: Gilles Desmadrille
Design: Diego Abad, James Noellert, Jose Flores, Justin Cassano, Remi Sorbet
Compositing: Gilles Desmadrille, Jon Gorman
2D Animation: Gilles Desmadrille, Dan Cantelm, Diego Abad, Fabien Rousseau, 
Matty Deans, Meitar Almog, Sean Merk
Editor: Cameron Kelly


</description>
		
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	<item>
		<title>Netflix – We The People</title>
				
		<link>https://gillesdesmadrille.com/Netflix-We-The-People</link>

		<pubDate>Sun, 02 Apr 2023 04:36:44 +0000</pubDate>

		<dc:creator>Gilles Desmadrille</dc:creator>

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Here is some of the work done at Buck for the ‘Miracle of Morning’ episode of Netflix’s ‘We The People’ series, a Schoolhouse Rock-inspired musical anthology series from Chris Nee and Kenya Barrisa meant to educate youngsters about civics in the US. The project was a Higher Ground production, the production company of Michelle and Barrack Obama. This specific episode was based on a Poem by Amanda Gorman, who also did the narration.&#38;nbsp;
At the first annual Children’s and Family Emmy award show in 2022, the series took home the Emmy for Outstanding Short Form Program.
Check out the full project here


	







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Credits
Directed By: Kendra Ryan

Chief Creative Officer: Orion Tait

Group Creative Director: Daniel Oeffinger

Global Executive Producer: Emily Rickard

Executive Producer: Joe Nash

NY Head of Production: Kitty Dillard
Senior Producer: Billy Mack

Producer: Jess Pierik

Art Director: Doug Hindson, Yeojin Shin

Global Head of Design: Brian Won

NY Head of Design: Joe Donaldson
Storyboards: Diego Abad, Ege Soyuer, Laura Emel Yilmaz, Tucker Klein, Vincent Tsui

Design: Aran Quinn, Dadu Shin, Debora Cruchon, Diego Abad, Doug Hindson, Ege Soyuer, Pierre-Nicolas Riou,
 Ping Zhu, Remi Sorbet, Xia Gordon, Yeojin Shin

Global Head of 2D Animation: Daniel Coutinho

NY Head of 2D Animation: Chad Colby

Animation Director: Tucker Klein

Previs: Diego Abad, Laura Emel Yilmaz, Thea Glad, Tinghe Yang, Tucker Klein

2D Animation: Adrian Moran, Daniel Oeffinger, David Hobizal, Gilles Desmadrille, Gonzalo Menevichian, Johan Eriksson, Mercy Lomelin, Ross McCampbell

Cel Animation: Alexander Bernas, Andrea Castillo, Aran Quinn, Dadu Shin, Diego Abad, Kendra Ryan, Kuu Chen, Laura Emel Yilmaz, Olivia Blanc, 
Paola Chen Li, Pierre-Nicolas Riou, Ping Zhu, Reece Parker, Sean McClintock, Song E Kim, Thea Glad, Tinghe Yang, Tucker Klein, Yeojin Shin, Yukyung Lee
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		<title>Adobe – Creative Cloud</title>
				
		<link>https://gillesdesmadrille.com/Adobe-Creative-Cloud</link>

		<pubDate>Thu, 30 Mar 2023 03:13:14 +0000</pubDate>

		<dc:creator>Gilles Desmadrille</dc:creator>

		<guid isPermaLink="true">https://gillesdesmadrille.com/Adobe-Creative-Cloud</guid>

		<description>
	

To celebrate the release of their Creative Cloud package in 2021, Adobe wanted to do something special. So we took their logo and made an animated ‘collage’ of their most used programs like Photoshop, Illustrator, etc. Each in a unique style representing that specific software.&#38;nbsp;

The challenge here was to create a nice flow between all these wildly different styles. To help this we developed a guide that we called the ‘nexus’ to orchestrate the animation timing.&#38;nbsp;


	












Credits

Executive Creative Director: Orion Tait

Executive Producer: Billy Mack

Creative Director: Jon Gorman

Producer: Russell Greene, Tracey McDonough

Art Director: Melissa Miyamoto-Mills
Animation Lead: Gilles Desmadrille

Design: Guillermo Zapiola, Haeri Cho, Hannah Sun, Kuu Chen, Liron Eldar-Ashkenazi, Mark Kulakoff, Max Vogel, 
Melissa Miyamoto-Mills, 
Nikko Gary, Patrick Sluiter, Philip Sierzega, Remi Sorbet, Thea Glad, Will Burkart, Yker Moreno, Yukyung Lee, Zack Williams

Animation: Fabian Rousseau, Gilles Desmadrille, Hannah Sun, Melissa Miyamoto-Mills, Zack Williams

Compositing: Chris Ribar, Shane O'Hara

</description>
		
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		<title>Apple</title>
				
		<link>https://gillesdesmadrille.com/Apple-1</link>

		<pubDate>Sun, 02 Apr 2023 21:15:53 +0000</pubDate>

		<dc:creator>Gilles Desmadrille</dc:creator>

		<guid isPermaLink="true">https://gillesdesmadrille.com/Apple-1</guid>

		<description></description>
		
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